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SERBIANCAFE.COM Online Privacy Policy

Trend Builder Inc., the owner of SERBIANCAFE.COM maintains strict user information privacy policies and uses state of the art technologies to safeguard user information and communications from unauthorized intrusions.

Trend Builder Inc recognizes that the growth of on-line services, including Internet services, has created additional privacy concerns, particularly for consumers.

On-line privacy concerns focus primarily on the protection of “user identifiable” information which an individual or other user reasonably expects to be kept private. As the term suggests, “user identifiable” information is information that, when associated with an individual identifies that individual, for example, a user’s name, address, telephone number, and e-mail address.

Trend Builder Inc. has put in place the following On-line Privacy Policy. This policy covers Trend Builder Inc. and SERBIANCAFE.COM. Trend Builder Inc. will continue to protect user information derived from SERBIANCAFE.COM consistent with laws and regulations of Ontario, Canada.

Collection and Use

Trend Builder Inc. will collect and use user identifiable information for billing purposes, to provide and change service, to anticipate and resolve problems with your service, to contact you, or to create and inform you of products and services that better meet your needs. This means that Trend Builder Inc. may use your user identifiable information, in conjunction with information available from other sources, to market new services to you that we think will be of interest to you, but we will not disclose your user identifiable information to third parties who want to market products to you without your explicit consent.

When you access the Internet, the computers that host web sites you visit (“web servers”) automatically receive some anonymous information. This “usage data” may include a record of which pages a web browser has visited. Trend Builder Inc. servers receive usage data when users visit SERBIANCAFE.COM, and when Trend Builder Inc. users visit other sites as well. Trend Builder Inc. may use usage data to provide advertising about goods and services that may be of interest to Trend Builder Inc. visitors, or to provide customized features and services. Trend Builder Inc. will not use information about your activities on the Internet together with any information that identifies you without your consent.

Trend Builder Inc. and its advertisers may use various kinds of software devices to collect information about Internet use. Small files called “cookies” may be attached to your Web browser. These files identify your browser and save information such as passwords so that web sites can recognize you. You can set your browser to disable cookies, but some of Trend Builder Inc.’s features may not work properly if you do this.

In addition, on some web sites, Trend Builder Inc. and its advertisers may use small bits of code called “one-pixel gifs,” or “clear gifs” embedded in some web pages, to make cookies more effective. Trend Builder Inc. will not associate the information these software devices collect with your name or e-mail address.

Trend Builder Inc. uses advertising companies to deliver advertisements on some of its web pages. The advertising companies may also receive some anonymous information about advertisement viewing by Internet users on Trend Builder Inc. web pages and other Internet sites. This information may be associated with a user’s web browser, but cannot be associated with a name or e-mail address without the user’s permission. (This means that advertising companies may know where your computer goes on the Internet, but they don’t know who you are unless you tell them.) Trend Builder Inc. does not supply user identifiable information to advertising companies or to individual advertisers or other third parties. If you go to another web site, including an advertiser’s web site (for example by clicking on an advertisement), and request information or enter a contest, be aware that you may be authorizing another company, including an advertising company, to use information you supply.


Trend Builder Inc. will not sell, trade, or disclose to third parties any user identifiable information derived from the registration for or use of the Trend Builder Inc. on-line service — including user names and addresses — without the consent of the user (except as required by court order, subpoena, search warrant, or other legal process or in the case of imminent physical harm to the user or others). When Trend Builder Inc. uses other agents, contractors or companies to perform services on its behalf, Trend Builder Inc.will ensure that the company protects your user identifiable information consistent with this Privacy Policy. If Trend Builder Inc. includes your name and any other user identifiable information in a directory that Trend Builder Inc. creates from information we receive as an on-line service provider, the company will give you the opportunity to have your information excluded from that directory. Business directories that Trend Builder Inc. creates may, however, contain information obtained from other sources.

User Choice:

A user may choose not to receive direct marketing communications from Trend Builder Inc. in connection with Trend Builder Inc. on-line services. Upon such choice, Trend Builder Inc. (a) will not contact that user directly with marketing messages about Trend Builder Inc. on-line services, and (b) will not use user identifiable information obtained from that user’s registration for or use of an on-line service to contact that user with marketing messages about any Trend Builder Inc. products or services. A user may choose not to receive such messages by e-mail, by mail, or by telephone.

User-identifiable information which a visitor volunteers at one of the Trend Builder Inc. web pages to order Trend Builder Inc. services other than on-line services will be protected just as if the information had been provided under more traditional ways of ordering that service.


Trend Builder Inc. has implemented technology and security features and strict policy guidelines to safeguard the privacy of your user identifiable information from unauthorized access or improper use, and we will continue to enhance our security procedures as new technology becomes available.

E-mail Contents:

Trend Builder Inc. will not read or disclose to third parties private e-mail communications that are transmitted using Trend Builder Inc. services except as required to operate the service or as otherwise authorized by law.

Improper Conduct:

Trend Builder Inc. may also use user identifiable information to investigate and help prevent potentially unlawful activity or activity that threatens the network or otherwise violates the user agreement for that service.

Account Information:

Trend Builder Inc. honors requests from users to review all user identifiable information maintained in reasonably retrievable form, which currently consists of your name, address, e-mail address, telephone number and/or billing information, and will correct any such information which may be inaccurate. Users may verify that appropriate corrections have been made.

User Concerns:

If you are a consumer with concerns about the Trend Builder Inc. on-line Privacy Policy or its implementation you may contact us at

Changes in Practices:

Trend Builder Inc. will keep this Privacy Policy current. We invite you to periodically consult this section for possible updates and changes.

Additional Privacy Protections for Children Using the Internet

Trend Builder Inc. joins the industry in recognizing that children, including young teens, may not be able to make informed choices about personal information requested on-line.

Accordingly, Trend Builder Inc. does not target children or teenagers (younger than eighteen years of age) for collection of information on-line. Trend Builder Inc. does not solicit or collect user identifiable information targeted at children and teenagers under eighteen and does not allow anyone else to do so on a Trend Builder Inc. web page. In addition, the editorial content of Trend Builder Inc. web pages designed for children will not knowingly promote or link to any third party web site that collects user identifiable information unless that web site publishes a privacy policy that is easily accessible.

In addition, on all of its on-line services and Trend Builder Inc. web pages, Trend Builder Inc. will encourage children to seek the consent of their parents before providing any information about themselves or their households to anyone on the Internet.

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SERBIANCAFE.COM Izjava o privatnosti na internetu

Trend Builder Inc., vlasnik stranice SERBIANCAFE.COM postavlja stroga pravila o privatnosti podataka korisnika stranice i koristi najsavremenije tehnologije u svrhu zaštite korisničkih podataka i komunikacije od pristupa neovlaštenih lica.

U Trend Builder Inc. svesni smo da su usled razvoja on-line usluga, uključujući Internet usluge, stvorene dodatne mogućnosti narušavanja privatnosti, posebno privatnosti potrošača.

Zaštita privatnosti on-line zasniva se prvenstveno na zaštiti podataka koji se mogu pripisati konkretnom korisniku a za koje bi taj pojedinac ili bilo koji drugi korisnik smatrao da treba da budu zaštićeni. Kako naziv i nalaže, podaci koji se mogu pripisati korisniku su oni podaci uz pomoć kojih pojedinac može biti identifikovan, na primer korisničko ime, adresa, broj telefona i e-mail adresa.

Trend Builder Inc. stavlja na snagu ovu izjavu o privatnosti na internetu. Ova izjava važi za Trend Builder Inc. i SERBIANCAFE.COM. Trend Builder Inc. će nastaviti da štiti podatke proistekle iz SERBIANCAFE.COM stranice, u skladu sa zakonom i regulativama na snazi u provinciji Ontario, Kanada.

Prikupljanje i korišćenje

Trend Builder Inc. će prikupljati i koristiti podatke korisnika u svrhe vršenja naplate, pružanja i promene usluga, spečavanja i rešavanja poteškoća u pružanju usluga, uspostavljanja kontakta ili radi sačinjavanja i predstavljanja proizvoda i usluga prikladnijih za pojedinačnog korisnika. To znači da Trend Builder može koristiti Vaše podatke zajedno sa podacima iz drugih izvora u svrhe promovisanja novih proizvoda za koje smatramo da bi Vas interesovali, ali pristup Vašim ličnim podacima nećemo dozvoliti trećem licu bez Vašeg jasnog i nedvosmislenog odobrenja.

Kada pristupate Internetu, računari na kojima se nalaze internet stranice koje pregledate (“web servers”) automatski dobijaju anonimne podatke. Podaci o korištenju mogu sadržati zapis svih stranica koje su posećene sa jednog čitača. Serveri Trend Builder Inc. primaju podatke o korišćenju kada korisnici posete stranicu SERBIANCAFE.COM kao i kada korisnici Trend Builder Inc. posećuju druge stranice. Trend Builder Inc. može upotrebiti podatke o korišćenju radi odabira reklama za proizvode i usluge u okviru interesovanja korisnika Trend Builder Inc ili radi razvoja ponude specijalizovanih i prilagođenih karakteristika i usluga. Trend Builder Inc. neće bez Vašeg odobrenja koristiti podatke o Vašim aktivnostima na Internetu ili bilo koji podatak pomoću kojeg biste mogli biti identifikovani.

Trend Builder Inc. i oglašivači mogu koristiti različit softver radi prikupljanja podataka o korištenju Interneta. Male datoteke, takozvani “cookies”, mogu biti spojene sa Vašim internet čitačem. Ove datoteke označavaju Vaš čitač i snimaju informacije kao što su lozinke da biste bili prepoznati na internet stranicama. Možete podesiti svoj čitač tako da datoteke “cookies” budu ugašene, ali ako se odlučite za taj korak, postoji mogućnost da neke od karakteristika Trend Builder Inc. neće raditi.

Pored toga, na nekim internet stranicama Trend Builder Inc. i oglašivači mogu koristiti male delove koda nazvane “one-pixel gifs” ili “clear gifs” radi povećavanja efikasnosti datoteka “cookies”. Trend Builder Inc. neće povezivati podatke stečene tim putem sa Vašim imenom ili e-mail adresom.

Trend Builder Inc. angažuje kompanije za oglašavanje za neke od svojih internet stranica. Kompanije za oglašavanje mogu takođe primiti neke anonimne informacije o pregledima oglasa od strane internet korisnika na stranicama Trend Builder Inc. i na drugim internet stranicama. Ti podaci mogu biti povezani sa internet čitačem korisnika ali ne mogu biti dovedeni u vezu sa odgovarajućim imenom ili e-mail adresom bez dozvole korisnika. (To znači da kompanije za oglašavanje mogu saznati gde Vaš računar odlazi na internetu, ali nemaju podatak o tome ko ste Vi ako to sami ne obznanite.) Trend Builder Inc. ne odaje podatke koji se mogu pripisati pojedinačnom korisniku kompanijama za oglašavanje ili pojedinačnim oglašivačima ili trećim licima. Ako posetite drugu Internet stranicu, uključujući i stranicu oglašivača (recimo selektovanjem oglasa) i zatražite informaciju ili učestvujete u nagradnoj igri, ne zaboravite da time možda ovlašćujete neku drugu kompaniju, uključujući i kompaniju za oglašavanje, da koristi podatke koje ste ostavili.

Odavanje podataka:

Trend Builder Inc. neće prodavati, razmenjivati ili odavati trećim licima bilo koje podatke koji mogu biti pripisani pojedinačnim korisnicima – uključujući korisnička imena i lozinke - a koji su stečeni kroz registraciju ili upotrebu Trend Builder Inc internet usluga – bez odobrenja korisnika (osim kada se ti podaci potražuju putem naloga suda, sudskog poziva, naloga za pretres ili drugog zakonskog mehanizma ili u slučaju neposredne fizičke opasnosti za korisnika ili drugih lica.) Kada Trend Builder Inc. koristi usluge drugih agencija ili kompanija koje pružaju usluge u ime Trend Builder Inc, Trend Builder Inc. će preduzeti mere da zaštiti Vaše lične podatke, to jest da kompanije koje su angažovane Vaše podatke koriste u skladu sa ovom Izjavom o privatnosti. Ako Trend Builder Inc. uvrsti Vaše ime ili bilo koji drugi lični podatak u imenik koji Trend Builder Inc. sačini od podataka koje dobije kao kompanija koja pruža on-line usluge, ova kompanija će Vam obezbediti mogućnost da se izjasnite ako želite da Vaši podaci budu izuzeti. Poslovni imenici koje Trend Builder Inc. sastavlja mogu sadržati podatke pribavljene iz drugih izvora.

Korisnikovo pravo izbora:

Korisnik može odlučiti da ne želi da dobija direktna marketinška obaveštenja od i u vezi sa on-line uslugama Trend Builder Inc. Ako se korisnik odluči za tu opciju, Trend Builder Inc. (a) neće kontaktirati tog korisnika u vezi Trend Builder Inc. on-line usluga, i (b) neće koristiti lične podatke korisnika stečene kroz registraciju tog korisnika ili njegovo korištenje on-line usluga u svrhe kontaktiranja tog korisnika radi promovisanja Trend Builder Inc. proizvoda i usluga. Korisnik može zahtevati da ne dobija informacije promotivnog karaktera putem e-maila, pošte ili telefona.

Lični podaci koje posetilac ostavi na jednoj od stranica Trend Builder Inc. radi porudžbe proizvoda Trend Builder Inc. koji nisu on-line usluga će biti zaštićeni na isti način na koji bi bili čuvani i podaci dati u svrhe poručivanja usluga na bilo koji tradicionalniji način.


Trend Builder Inc. koristi tehnologiju i sigurnosne karakteristike i stroge propise radi zaštite privatnosti Vaših ličnih podataka od pristupa neovlaštenih lica ili nepropisne upotrebe i nastavićemo da poboljšavamo sigurnosne procedure kako nove tehnologije budu postajale dostupne.

Sadržaj e-maila:

Trend Builder Inc. neće čitati ili obznanjivati trećim licima sadržaj ličnih prepiski poslatih putem Trend Builder Inc. servisa osim za potrebe funkcionisanja usluge ili u druge zakonite svrhe.

Nepropisno ponašanje:

Trend Builder Inc. ima pravo da koristi lične podatke korisnika radi istraživanja ili sprečavanja nezakonitih aktivnosti ili aktivnosti koje narušavaju mrežu ili na drugi način krše pravila o korišćenju te usluge.

Podaci o nalogu:

Trend Builder Inc. će ispuniti zahtev korisnika da pristupi ličnim podacima koji se čuvaju u format koji je relativno lako dostupan i sastoje se od podataka o Vašem imenu, adresi, e-mail adresi, broju telefona i/ili naplati i ispraviti bilo koji podatak koji je netačan. Korisnici mogu proveriti da li je ispravka učinjena.

Primedbe korisnika:

Ako ste Vi korisnik koji ima primedbe u vezi sa Izjavom o privatnosti Trend Builder Inc. ili načinom sprovođenja, možete nam se obratiti putem e-maila

Promene u praksi:

Trend Builder Inc. će ažurirati ovu Izjavu o privatnosti. Molimo Vas da je povremeno pregledate radi eventualnih promena. Dodatna zaštita privatnosti za decu korisnike interneta.

Trend Builder Inc. podržava stav da deca kao ni mlađi tinejdžeri nisu uvek sposobni da valjano odlučuju o odavanju ličnih podataka on-line.

Shodno tome, Trend Builder Inc. ne zahteva lične podatke od dece i tinejdžera (ispod 18 godina starosti). Trend Builder Inc. ne traži niti prikuplja lične podatke dece ili lica ispod 18 godina starosti i ne dozvoljava da bilo ko drugi to čini koristeći Trend Builder Inc. internet stranicu. Pored toga, sadržaj Trend Builder Inc. internet stranica namenjen deci neće svesno promovisati niti će stranica biti povezana sa bilo kojom drugom stranicom koja prikuplja lične podatke ako na toj stranici Izjava o privatnosti nije lako dostupna.

Dodatno, kroz sve svoje on-line usluge i Trend Builder Inc. internet stranice, Trend Builder Inc. će podsticati decu da zatraže odobrenje svojih roditelja pre nego što odaju bilo kakav podatak o sebi ili svom domaćinstvu bilo kome putem interneta.